A mezcal worthy of being honored, a mezcal of ritual, of celebration.”CELEBRANTE” is the name assigned to this drink, a drink that celebrates its process, celebrates nature and the entire ecosystem around work. Worth sharing in the best moments, a drink to celebrate.
The bottle is faceted and each of its sides includes a member of the family, including the sun and the moon, main actors in the creation of this drink.
The graphic identity strives to tell the story of the entire process through its label, a label worthy of sharing and interpreting, a reinterpretation of the chopped paper used at mexican folk parties and in offerings, a way of exalting and thanking the land for the mezcal obtained.