We created the slogan “Ideal o Nada” as its primary focus is to find the perfect property that meets all the desires and needs of its clients. We developed an identity that aligns with its friendly communication style. A character accompanies clients in finding the ideal property, one that suits their lifestyle. This friendly character symbolizes the sense of adventure and exploration that the brand aims to convey to its clients. The character acts as a companion and guide in every step of the property search journey.