Graphic Design


Lago is an experimental brand of sweet snacks that makes a gastronomic mixture of fried desserts.

The concept we used to create the graphic identity was the LAKE as a meeting point with friends. A place where you are going to share, anecdotes, friendships, smiles and a dessert. An identity that reflects the values of friendship and promotes coexistence while enjoying a fried dessert.

A brand that invites you to play like when you were a child, to try new things “guilty snacks” without remorse, to experiment.

We developed a series of 3d characters, representing the members of the logo, with a plasticine texture to give the brand a friendly and playful touch.

Thanks for watching!