TROOST
Graphic Design
TROOST
A series of reliable, natural, and artisanally harvested products to share with the world. The name TROOST arises from the truth and the desire to share quality products. TROOST is a Mexican brand that prides itself on collaborating with local producers to create its products. Among TROOST’s standout products are oats, honey, and coffee, all carefully selected and crafted using traditional methods that respect both the environment and the communities they come from.
We have developed a graphic identity that expresses closeness, friendship, and a colorful yet sober proposal through playful elements and textures that allude to contemporary Mexico, denoting transparency with the user. This identity reflects the brand’s core values and its commitment to quality and community. We strive to create a direct connection with our customers, conveying trust and warmth in every aspect of the brand.
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